Nigeria’s advertising industry to hit N893 billion by 2028 – Report

The Nigerian advertising industry is set to reach an estimated $567.4 million by 2028, according to a new report by PricewaterhouseCoopers (PwC).

The report, commissioned by the Advertising Regulatory Council of Nigeria (ARCON) and funded by various industry associations, aims to highlight the advertising sector’s contribution to the nation’s GDP, its value, and its multiplier effect.

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