Industry we serve


The agriculture sector in Africa is a crucial component of the continent's economy, providing food, employment, and income to millions of people. Agriculture contributes an estimated 23% of Africa's economy and employs 60% of the continent's labour force. From about $300 billion in 2022, it is projected to reach $1 trillion by 2030.

Despite its significance, the agriculture sector in Africa faces numerous challenges, including limited access to markets, finance, and technology, as well as environmental degradation and land degradation.

Nigeria has one of the largest agricultural sectors in Africa with over 148 million livestock and 180 million poultry. South Africa has the most mechanised agriculture in Africa with the highest productivity rates and well-developed markets and policies. Kenya is known for its coffee and horticulture production which is widely consumed abroad. Ghana and the Ivory Coast are the largest producers of cocoa, accounting for over 60% of world production at over 2.5 million tons per year.

Recently, there has been increasing investment to mechanise and improve the productivity of African agriculture, strengthening value chains, increasing access to markets and finance, and increasing produce quality. The advent of the African Continental Free Trade Area (AfCFTA) in recent years is expected to integrate African supply chains further and open new markets to farmers across the continent. Consequently, it will result in the growth of the industry across the continent.

Last Updated: 1 March 2023

Our Capabilities

Our range of services is immense allowing us to provide end-to-end solutions across the full value stack – helping our customers realise their business imperatives/goals

Intelligence with an impact

  • Market & Sector research
  • Identification of local partners
  • Investment preparation & feasibility studies
  • Risk assessment & due diligence

Export development

  • Sales / distribution partner attraction
  • Client identification and pipeline kick off

Setting up locally

  • Entity set up
  • Recruitment of key staff
  • Payrolling services
  • Representation & liaison services

PR and Brand development

  • Digital marketing
  • Events and PR
  • Marketing content development

Market Visits

  • Trade Missions
  • Tailored meeting programs
  • Trade fair assistance

University Representation

  • Recruitment of a representative
  • Payrolling services
  • Office space & back-office support
  • Strategy & Growth
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