Industry we serve

Digital and ICT

The African ICT industry has been growing steadily over the last 5 years which is expected to continue. According to the World Bank, Africa's ICT sector is estimated to be worth over $160 billion by 2025. This growth is driven by increasing investment in infrastructure, government initiatives, and a rise in mobile and internet penetration. Additionally, the African Continental Free Trade Area (AfCFTA) is expected to provide further opportunities for the ICT sector. 

Nigeria is a key player and market leader in Africa’s digital landscape having over 186 million active phone lines and over 121 million internet users. South Africa is a leader in cloud computing having a worth of over $500 million. Ghana’s E-commerce industry is expected to grow significantly with growing adoption. Kenya has one of the most developed digital financial services and mobile money platforms on the continent. Côte d'Ivoire is fast becoming a leading destination in West Africa for ICT investment having a growing number of technology start-ups and innovation hubs established. The Senegalese government is leading several initiatives to promote the development of the IT sector.

With the growing demand for digital services, investment in ICT infrastructure is increasing across Africa, including the rollout of new technologies such as Artificial Intelligence, Internet of Things, broadband networks and data centres. There is an expansion of digital financial services with the emergence of tech hubs and innovation centres providing a supportive ecosystem for technology start-ups and entrepreneurs. Governments are also playing an active role in the development of the sector through the creation of enabling policies.

Our Capabilities

Our range of services is immense allowing us to provide end-to-end solutions across the full value stack – helping our customers realise their business imperatives/goals

Intelligence with an impact

  • Market & Sector research
  • Identification of local partners
  • Investment preparation & feasibility studies
  • Risk assessment & due diligence

Export development

  • Sales / distribution partner attraction
  • Client identification and pipeline kick off

Setting up locally

  • Entity set up
  • Recruitment of key staff
  • Payrolling services
  • Representation & liaison services

PR and Brand development

  • Digital marketing
  • Events and PR
  • Marketing content development

Market Visits

  • Trade Missions
  • Tailored meeting programs
  • Trade fair assistance

University Representation

  • Recruitment of a representative
  • Payrolling services
  • Office space & back-office support
  • Strategy & Growth
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