Stakeholders on consumer behaviour have said that brand Loyalty is now uncertain as almost seven in every 10 shoppers have switched brands in the past one year due to increased prices.
This was at the NielsenlQ breakfast Conference, themed, Growing around “The Big Squeeze” in Lagos, Which was prompted by the current seismic shocks observed in the market both at a macro and micro level.
Senior Manager, CMI East & West Africa, Tosin Onayemi, said 95 per cent of consumers have changed how they shop for their FMCG to manage expenses…
Read more at Guardian
This was at the NielsenlQ breakfast Conference, themed, Growing around “The Big Squeeze” in Lagos, Which was prompted by the current seismic shocks observed in the market both at a macro and micro level.
Senior Manager, CMI East & West Africa, Tosin Onayemi, said 95 per cent of consumers have changed how they shop for their FMCG to manage expenses…
Read more at Guardian
