Despite economic headwinds, technological disruption and increased geographic and industry competition, the global advertising revenue is set to hit $1 trillion in 2026 and is projected to account for more than half (55%) of total E&M industry revenue growth over the next five years.
According to PwC’s Global Entertainment & Media Outlook 2024-28, looking across the globe, the US remains the world’s largest consumer spending and advertising market (4.3% CAGR to 2028), representing more than one-third of global spending in 2023.
“However, other large markets including China (7.1%) and India (8.3%), and less mature markets such as Indonesia (8.5%) and Nigeria (10.1%), are growing more quickly.
Read more at Newtelegraphng
According to PwC’s Global Entertainment & Media Outlook 2024-28, looking across the globe, the US remains the world’s largest consumer spending and advertising market (4.3% CAGR to 2028), representing more than one-third of global spending in 2023.
“However, other large markets including China (7.1%) and India (8.3%), and less mature markets such as Indonesia (8.5%) and Nigeria (10.1%), are growing more quickly.
Read more at Newtelegraphng